COMPANY PROFILES
Turn the company story into a business development tool.
DMA develops corporate profiles from business understanding, messaging and content strategy through editorial design — then extends the master content into practical tools for sales, meetings, tenders and business development.
From scattered information to a structured corporate story.
Companies often possess a wealth of business information, service descriptions, project lists, certifications, website copy and older presentations. But having information is not the same as having a clear narrative.
We transform this fragmented material into a cohesive corporate story — one that explains your business clearly, presents your capabilities, demonstrates credibility and maintains consistent messaging across every interaction.
The Corporate Communication System
01 — Business & Communication Discovery
Business understanding · Offerings · Target markets · Customer segments · Capabilities · Competitive strengths · Major projects / clients · Certifications / partnerships · Sales and communication needs
02 — Narrative & Messaging
Audience priorities · Corporate narrative · Information hierarchy · Key selling messages · Messaging architecture · Core company message · Supporting messages · Capability statements
03 — Proof & Credibility
Key business numbers · Experience · Projects · Clients · Markets served · Certifications · Partnerships · Operational capabilities · Achievements · Measurable evidence · Up to 3 developed case studies
04 — Copy & Content Architecture
Full corporate copywriting · English master copy · Arabic adaptation · Headlines · Company story · Services · Industries · Case studies · Leadership copy where required · CTAs · Final content hierarchy
05 — Editorial & Information Design
Creative direction · Editorial style · Typography · Grid system · Visual hierarchy · Photography treatment · Infographics · Data visualisation · Timelines · Maps · Process diagrams · Case-study layouts
The Primary Asset
Master Corporate Profile
The definitive document detailing your business. Built on strategy, story, messaging, proof and exceptional editorial design — not just a page count.
- Up to 40 pages depending on approved content
- English version
- Arabic version
- Digital PDF optimised for screen
- Print-ready PDF
- Organised final assets
Sales Enablement
One corporate story.
Multiple sales tools.
We extend the approved research, messaging and master content into practical, ready-to-use tools for business development.
Short Credentials Deck
10–12 slides tailored for:
- — Sales meetings
- — Initial presentations
- — Email follow-ups
- — Business introductions
Corporate One-Pager
Fast, scannable overview of:
- — Who we are & What we do
- — Capabilities & Proof
- — Markets & Clients
- — Clear CTA
Company Boilerplate
Standardised 100–150 words for:
- — Tenders & PR
- — Supplier registration
- — Partnerships & Events
- — Announcements
Company Description System
Adaptable copy lengths and assets:
- — Short: ~50 words
- — Medium: ~100 words
- — Long: 200–250 words
- — Key Company Messages
- — Sales Intro Copy & Capability Statements
Process
01 — Discover
Understand the business, audiences, capabilities and objectives.
02 — Audit
Review existing content and identify gaps and opportunities.
03 — Define
Define audiences, narrative, messages and proof.
04 — Write
Develop the complete corporate content.
05 — Design
Transform the content into a distinctive editorial and information system.
06 — Enable
Turn the master content into practical sales and communication assets.
07 — Deliver
Prepare the complete system for everyday business use.
Related Capabilities
Project Expectation
Typical Duration
6—8 Weeks
Timing is dependent on business information, stakeholder availability, asset provision and consolidated feedback cycles.